Miss SLE Rodeo Pageant

The Southeastern Livestock Exposition (SLE) is excited to welcome each applicant who desires to compete for the title of Miss SLE Rodeo (MSLER) or Junior Miss SLE Rodeo (JMSLER). The SLE Rodeo is a proud member of the Professional Rodeo Cowboys Association (PRCA) and ranks in the top 70 of over 700 rodeos. It is our hope that each contestant understands the magnitude of this achievement, and that each is prepared to represent the Southeastern Livestock Exposition in a professional and dignified manner. Throughout the reign, J / MSLER is expected to observe a high standard of moral and ethical behavior at all times including her presence on all social media.

The purpose of J / MSLER is to serve as an ambassador for the Southeastern Livestock Exposition and to professionally represent her title at various rodeos, parades, and public events in Alabama, as well as in television and radio interviews during the SLE Rodeo & Livestock Week. She will serve as an ambassador of the sport of rodeo and the western lifestyle. She will also be a leader for future pageant contestants as well as other title holders.

The winners of J / MSLER will be considered a Lady in Waiting until her coronation at the SLE Rodeo Media Luncheon on February 27, 2025 in which J / MSLER will begin her reign immediately. It is expected that she will be able to speak about the SLE mission, how to purchase SLE Rodeo tickets, the schedule of SLE Rodeo Week activities, and achievements of the SLE Rodeo within the PRCA. Whoever wins the title of JMSLER and MSLER should be prepared to participate in the 2025 SLE Rodeo and Livestock Week activities from March 7-16, 2025. A schedule is listed below.

Before applying, please become familiar with the expectations for the 2025 Miss SLE Rodeo and Junior Miss SLE Rodeo titleholders. The mandatory travel schedule is outlined on this webpage as well as in each official rules and regulations packet.

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Overview of J / MSLER Pageant Information

Important Dates:
Pageant Date: February 1, 2025
Formalwear Location: Alabama Cattlemen's Association (201 S. Bainbridge Street, Montgomery, AL 36104)
Horsemanship Location: Pike Road Ag Center Arena (6281 Trotman Rd, Montgomery, AL 36116)

Coronation Date: February 27, 2025
Montgomery, AL

Registration Opens: October 1, 2024
Registration Closes: December 1, 2024
All applications must be typed and include an official bio of 250 words (max). You can download the PDF application listed on this website, but you must view it from a desktop (not a mobile phone) to have access to the fillable function. All applications, required documentation, and payments must be submitted by mail and postmarked no later than December 1, 2024. No application will be considered if it is postmarked after this date. The MSLER Committee will review every application and notify applicants of approval status by December 15, 2024.


J / MSLER Applicant Eligibility Requirements:

• MSLER applicants must be a female between the ages of 17 – 20 years old in 2025
• JMSLER applicants must be a female between the ages of 13 – 16 years old in 2025
• Has never been married or pregnant
• Are not currently holding another pageant title at the time of competition (this does not include titles such as prom queen/winter festival queen/etc. which do not have obligations throughout the year).
• Must have earned a high school diploma or be currently enrolled in a public, private, or home school program and be in good standing
• Must be able to provide her own horse and transportation for the pageant and required rodeo appearances if selected as J / MSLER. Said horse must have proof of current negative Coggins (Coggins will need to be presented at Horsemanship check-in)
• Never have been convicted of a felony or misdemeanor

The entry fee for the 2025 J / MSLER pageant is $160.00. Applicants are not subject to a refund for entry fees if it is found that her application does not meet the eligibility requirements which are outlined above and in the rules and regulations document.


Mail the typed application, required documentation, and payment to the SLE Rodeo Headquarters:
Southeastern Livestock Exposition
ATTN: Miss SLE Rodeo Committee
201 S. Bainbridge Street
Montgomery, AL 36104
*Checks must be made out to the Southeastern Livestock Exposition.
*It is recommended you mail this in a way that you will be provided with a tracking number.
*This must be postmarked no later than December 1, 2024, or it will not be considered.

For questions, contact:
Sarah Hunter
shunter@bamabeef.org

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2025 J / MSLER MANDATORY TRAVEL SCHEDULE:

Be aware before you apply, J/MSLER will have a travel schedule that she must adhere to. If unable to attend an appearance, a written request must be submitted to the Pageant Chairperson at least one week prior to the event. The SLE will provide a school excuse for weekday events.

• February 27, 2025: SLE Rodeo Media Luncheon and Miss SLE Rodeo Coronation (Montgomery, AL)
• March 7-16, 2025: SLE Rodeo Activities (Montgomery, AL)
  • March 7, 8, 9: SLE Youth Rodeo Showdown (Garrett Coliseum) - arena attire
  • March 9: Official Photoshoot - formal attire (dependent on photographer schedule)
  • March 12: Miracle Rodeo - evening event (Garrett Coliseum) - western casual attire
  • March 14, 15, 16: Grand Entries, Stick Horse Rodeos/Western Festival, and PRCA Rodeo Performances (Garrett Coliseum) - arena attire
  • March 14: Parade - noon (downtown Montgomery) - arena attire
  • March 16: Cowboy Church (Teague Arena) - western casual or arena attire
• 5 (Miss) or 3 (Junior Miss) Alabama County Cattlemen’s Association rodeos
• September 25, 2025: SLE Annual Meeting and Dinner (location TBD)
• October 15, 2025: Sunbelt Ag Expo (Moultrie, GA) *attend the rodeo queen day
• December 2025 - NFR Round 10: SLE Rodeo Membership NFR Watch Party (location TBD)
• February 26, 2026: SLE Media Luncheon and Miss SLE Rodeo Coronation to pass the crown (Montgomery, AL)
• Other events TBD with MSLER Committee Chairperson, Victoria Suggs.

A detailed rodeo and livestock week schedule will be provided to the winners.

FORMAL ATTIRE: Felt hat/crown, buckle, boots, sash, flashy dress/skirt/jumpsuit. Leather is not required.
ARENA ATTIRE: Felt hat/crown, buckle, boots, sash, Wrangler jeans, arena shirt, chaps (if riding)
WESTERN CASUAL: Felt hat/crown, buckle, boots, sash, Wrangler jeans, blazer/vest

*SLE will provide: crown, buckle, chaps, sashes

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